When it comes to creating a trade show or congress stand, the most crucial factors that every exhibitor will finally have to understand are the graphics, the messages, the lighting, and the location of the stand. However, the graphic design stands out above all the rest. The Best Exhibition Booth Design in Qatar will welcome many visitors and invite them to explore your business, while a poorly created design will drive visitors away from your booth. These intelligent solutions will help you improve the design of your stand at your next fair or congress.
Tips to improve an exhibition stand
- Booth with an open design
Visitors should be provided with an unobstructed open space where “crowds” are avoided in front of the exhibit. Creating division lines throughout the stand is advisable to offer easy access to the places where your products are displayed. It is also highly advisable to have spaces with some privacy where you can interact and hold business meetings with sales representatives.
- Clean and uncluttered booth
In addition to being open, your Pavilion Exhibition Stand should be neat and clean in its design. Having workers’ personal items on the floor or lying on tables looks unprofessional. Too many items on your booth can “obscure” the purpose of your exhibit. Create a design that allows a clean, orderly, and professional appearance for the visitors you receive.
- Separations inside the stand
Visitors to the exhibition want to know how to move within the space of your stand. One way to help them do this is to clearly separate the various spaces within your booth. In particular, meeting areas should be separate from the main viewing space so that private meetings can be enjoyed. Other spaces to consider for separation are possible lounges, event areas, and product displays.
- Lighting
Lighting is an important element in the Best Exhibition Booth Design in Qatar, as it has the ability to affect the mood and attention of the visitor. Lighting can help highlight the most important areas of your booth. For example, some products may require additional lighting, while different colored lighting can be used to draw attention to a product demo, novelty, etc. Good lighting will clearly indicate to visitors which areas of your stand require their special attention.
- Visible products inside your trade show booth
If you are displaying products within your Pavilion Exhibition Stand, use display racks to make them visible and accessible. Put your flagship products front and center in your booth. Also, place attention-grabbing products at the back of the booth. This will make the visitor go through your entire space and be able to see more things of interest on the tour.
Blog Source: https://massprome.com/how-to-improve-the-decoration-of-an-exhibition-stand
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